Building a Holistic Health Club – A Conversation with Helen

Welcome to the Wellness Pro podcast, where we explore inspiring stories of individuals making a positive impact in the world of holistic health and well-being. In this episode, Cate Stillman sits down with Helen Tan, a passionate individual on a mission to create a holistic health club for engineers, designers, and creatives. Join us as we delve into her journey, discussing the challenges and strategies involved in building a thriving community centered around introverts.

What You’ll Get Out of Tuning In

  • Insights into the process of creating a holistic health club that caters to engineers, designers, and creatives.
  • Understanding the unique challenges and needs of introverts in building a community.
  • Tips and strategies for engaging potential members through social media and direct messaging (DMs).
  • Exploring avenues for revenue generation and potential partnerships.


  • Helen shares her vision for creating a holistic health club and her target audience’s unique needs.
  • Cate emphasizes the importance of empathy in crafting messaging that resonates with the target audience.
  • The conversation explores the concept of a “pipeline” to attract and retain club members effectively.
  • Strategies are discussed for overcoming limiting beliefs and designing workshops for companies.
  • Insightful discussions on utilizing LinkedIn as a potential revenue avenue and forming valuable partnerships.


“Empathy is key in understanding the struggles and desires of our target audience.”

“The pipeline approach ensures a steady flow of engaged members in the club.”

“Direct messages (DMs) create a personal connection that fosters engagement and trust.”

“Understanding your unique value proposition helps in attracting the right members.”


In this enlightening conversation with Helen, we learn the power of empathy and understanding in creating a holistic health club that serves its members’ needs. The strategies discussed provide valuable insights into building a thriving community while overcoming challenges. We hope this episode inspires you to make a positive impact and build your own community focused on holistic health and well-being.

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