The Four Lists
hiding in your phone right now.
Your next clients aren't out there somewhere — they're in your DMs, your old client folder, and your camera roll. Pick your niche below, fill in real names, and send the first message before you close this tab.
The Dormant Client List
Past clients you haven't spoken to in 60+ days. Warmest list you have — they already trust your work.
| Name | Last worked together | Sent | Their response | Note |
|---|
The Almost List
Inquired, took a discovery call, or attended a free session — but never became a client. Indecision, not rejection.
| Name | What they inquired about | Sent | Their response | Note |
|---|
The Silent Follower List
They like, comment, and watch your stories — but have never booked. Waiting in the lobby for a personal invite.
| Name | Where you noticed them | Sent | Their response | Note |
|---|
The Referral List
Your best-result clients, who have never been directly asked. Specific asks beat vague ones, every time.
| Name | Result they got | Sent | Their response | Note |
|---|
Set Your Power Hour
One uninterrupted hour, same time every day. Phone on do-not-disturb except for this list. Not "whenever I have a spare minute" — that's code for never.