How to Publish Your Book: Deciding Between Self-Publishing and Traditional Publishing

In this episode, Cate Stillman from Wellness Pro Academy discusses the process of writing a book with guest Kay Hebbourn. They explore the pros and cons of self-publishing versus traditional publishing for a book.

What You’ll Get Out of Tuning In

  • Gain insights on writing a book for people with ADHD using Ayurveda and natural methods
  • Explore the impact of book titles and target audience
  • Learn about the pros and cons of self-publishing versus traditional publishing
  • Understand how to establish yourself as an expert in the field
  • Discover strategies for networking and connecting with industry professionals
  • Discuss the benefits and drawbacks of working with a publishing company
  • Consider factors like accessibility, pricing, and ownership of content
  • Get practical advice from an experienced author who has been through the publishing process.


  • Choosing a title that appeals to a broader audience and enhances searchability
  • The importance of targeting specific readership while keeping accessibility in mind
  • Exploring the potential networking opportunities and credibility associated with traditional publishing
  • Understanding the downsides of traditional publishing, including loss of control and limited royalties
  • The advantages of self-publishing, such as retaining ownership, controlling pricing, and quicker time-to-market


  • “You want to connect with platforms, and there’s nothing stopping you from doing that right now.”
  • “Publishers are looking for writers that have marketing platforms.”
  • “If you want accessibility, owning your own content allows you to price it accordingly.”
  • “Writing a good enough book can prove itself in the marketplace and be picked up by a publisher.”

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