Creating Superfans for Your Wellness Career Brittany Hodak

Welcome to The Well Pro Show, the podcast for Wellness Pros. In this episode, Cate Stillman interviews Brittany Hodak, an award-winning entrepreneur, author, and customer service expert. Brittany discusses the key principles from her book “Creating Super Fans” and shares insights on building a loyal customer base.

What You’ll Get Out of Tuning In

  • Secrets to Creating Super Fans: Brittany discusses the key strategies to cultivate super fans for your wellness business.
  • The intersection of Personal and Customer Stories: Explore the importance of the overlap between personal and customer stories, creating a co-creative relationship with your audience.
  • Emphasis on Authenticity: Understand the significance of authenticity in building a brand that truly connects with your customers.
  • Standing Out in the Digital Space: Learn how to differentiate your wellness business in the crowded digital landscape.
  • Crafting a Resonant Brand: Discover the elements that make a brand resonate with your audience and stand out from the competition.


  • Business Purpose: Grasp the concept that a business’s purpose is to generate customers who become advocates, fostering growth.
  • Super Fans vs. Followers: Differentiate between super fans and followers, understanding that super fans actively promote your business, contributing significantly to its success.
  • Co-Creative Relationship: Explore the idea of a co-creative relationship between your story and customers’ stories, aiming to make your business irreplaceable and deliver a distinctive experience.
  • Digital Experience: Enhance the digital experience by simplifying processes, removing friction, and ensuring your brand’s personality shines through in every interaction.
  • Brand Guides: Emphasize the importance of comprehensive brand guides, encompassing visual elements, language, and communication style to create a cohesive customer experience.
  • Freedom in Branding: Acknowledge the significance of freedom in branding, embracing uniqueness as a guiding force to create an authentic brand.


“Super fans are created at the intersection of your story and every customer’s story.”

“If you’re creating something that everyone likes, you have not pushed the envelope far enough.”

“Listen to your own internal signal. Your authentic voice is already inside you.”


Thank you for tuning in to The Well Pro Show with Cate Stillman and special guest Brittany Hodak. If you enjoyed this episode, be sure to check out Brittany’s book, “Creating Super Fans,” and explore the world of turning customers into passionate advocates. For more resources and personalized guidance, visit Wellness Pro Academy.

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