Wellness Pro Academy 2027 ยท The Year Ahead

WELLNESS PRO ACADEMY 2027

with Cate Stillman

Imagine the transformation only you could guide

You came to wellness to guide the transformation. Here you uplevel your business into a complete system to guide members to results while you earn what you are capable of, within a circle of pros beside you.

How to Use This Roadmap

Start with the Sacred Sales Assessment. Then book your Fix Your Offer Session. We’ll customize your 1-Page Biz Plan.

Join WPA and we’ll guide you step by step into the business of your dreams.

Start with the Sacred Sales Assessment

YOUR PATH AFTER YOU ENROLL

Three steps · one clear path

  1. Club 1-Page Biz Plan Already done

    Your plan is on paper before you begin. You start with progress.

  2. 30-Day Club Launch Classroom

    OfferClassroomSalesLeads
    + 1:1 Onboarding+ Tech Support
  3. Club System: Fill, Run & Renew Your Club

    Live Labs

How We Support You

1:1 Onboarding

Book with the team. Fast Track is self-serve. Slow Track is live with your onboarding team.

Tech Support

Tech Set Up lessons, plus the Club Tech Lab for ScoreApp, Skool, Drive, and AI.

Classroom

30-Day Club Launch, then Fill, Run & Renew Your Club, with live Labs beside you.

In Their Words

My Accountability Partner is leading an energized, rapidly growing club while holding a full-time job, raising a pre-teen, and after a cross-country move.

WPA Member
12 members, my first VIP, expenses covered. I left my construction job and all of this came from selling at founding pricing. Trust the process. They work.

WPA Member

A MONTH AT A GLANCE

Your Labs

Your Wellness Pro Academy rooms are live Labs, hosted by the WPA Coaching Community.

Club Build Lab

Build and edit your assets, your classroom, and your Drive filing.

Sales Pipeline Lab

Leads, follow-up, reactivation, and the messy pipeline.

Club Tech Lab

ScoreApp, Skool, Drive, AI, ads, and the moments tech is broken.

Sacred Sales Lab

Practice enrollment calls, objections, and clean invitations.

Coaching Skills Lab

Stronger group coaching, boundaries, and session design.

Club Growth Lab

Your offer, your launch, and your one next move.

Plus AI Office Hours, twice a month. When in doubt, start with Club Build or Club Tech.

BUSINESS COACHING SESSIONS

Week 1
Club Build Lab
Coaching Skills Lab
Club Tech Lab
Sacred Sales Lab
Club Growth Lab
Sales Pipeline Lab
Week 2
Club Build Lab
Club Growth Lab
AI Office Hours
Week 3
Club Build Lab
Club Tech Lab
Sacred Sales Lab
Club Growth Lab
Sales Pipeline Lab
Week 4
Club Build Lab
Club Growth Lab
AI Office Hours

Prioritize us helping your business grow!

THE ARC OF YOUR YEAR

Thirty days to launch · a year to grow

YOUR FIRST 30 DAYS

The 30-Day Club Launch Classroom, step by step.

Start Here

Begin today

  • Complete these steps TODAY
  • Wellness Pro Tech Test
  • Vision Your Club Into Reality
Tech Set Up

Your foundation

  • Google Drive
  • Claude Set Up
  • WPA Tracker

Fast Track is self-serve. Slow Track is live 1:1 with the team.

01

Offer

  • Club Blueprint
  • Brand Voice
  • Visual Brand
  • Annual Architecture
  • Finalize Your 1-Page Club Plan
  • Avatar
  • Club Guide + FAQ
  • Advantage Language
02

Classroom

  • Build Your Onboarding Classroom (four rows only)
  • Outline Your Core Classroom
  • Set Up for Live Coaching
03

Sales

  • Publish a Sales Page
  • Sacred Sales Framework
  • Customize Your Script
  • Terms and Conditions
  • Collect Payment at Close
04

Leads

  • Pre-Qualify Your Low-Hanging Fruit

What done looks like at day 30

  • Google Drive Club Folder with core docs
  • Two Claude Projects: Leads and Member Experience
  • Skool group live enough to enroll founding members
  • 1-Page Club Plan, Avatar, Club Guide, and Advantage Language finished
  • Sales page, scheduling link, and payment path ready
  • Low-hanging fruit list started in the Tracker
  • One live coaching block on the calendar

AFTER YOU LAUNCH: FILL, RUN & RENEW YOUR CLUB

In the 30-Day Club Launch you enrolled the people who already knew you. This classroom builds the system so the right clients can keep finding you, enrolling, getting results, and renewing, without you starting from scratch every month.

01

ONE SIMPLE FUNNEL

What you build

You set up the path that turns a warm stranger into a booked Assessment Review.

AssessmentRoadmap pageShort videosA few emails

Customized Claude prompts write the first drafts so you are not staring at a blank page.

Why it matters

Without a clear next step, the people who like your work never become members.

02

MEMBERS NOW

What you build

You learn how to enroll from the people who already know you and from the new people the funnel brings in.

Club DemoTiny mathWarm outreachPipelineObjectionsCustom roadmapsFollow-up
Why it matters

This is the sales system that fills the seats you opened in the first 30 days and keeps filling them.

03

COACHING BASICS

What you build

You build the coaching system that guides your target client to the results they came for.

First 30 days with a new memberA clear weekly roomSkills to hold the container

So members stay and progress.

Why it matters

Results are what make members renew and refer. This is how your club becomes known for real transformation.

04

MEMBERS LATER

What you build

You set up the ongoing visibility so new people who need exactly what you offer can find you.

HubsWorkshops or eventsOne clear monthly themeShareable content
Why it matters

After the people who already knew you are in, this is how your ideal clients discover you and enter the funnel.

05

MEMBER SUCCESS

What you build

You build the renewal and retention system. You see who is thriving, who needs support, and how year two happens.

CommunicationsClub-health checkRenewalReactivation
Why it matters

This is how enrollment becomes a steady, growing circle of people who stay.

06

SYSTEMS

What you build

You put the operating system in place so the business runs cleanly.

CEO workflowAdding an asset only when it is usefulCollectionsRevisiting your 1-Page twice a year

Customized prompts handle the repetitive writing and planning.

Why it matters

You spend more time guiding transformation and less time reacting, so the system can scale with you.

Live Labs sit beside both classrooms. You bring real work, leave with something done, and use the prompts to move faster between sessions.

USE OUR CLASSROOMS IN YOUR CLUB

Practice with us · lead your members

The Club Thrive classrooms, badges, and courses are yours to bring into your own club.

Classroom

Detox

Lead your members through a detox.

Classroom

Sacred Space

Lead your members to clear their clutter and uplevel their homes.

Classroom

Body Thrive

Get your members on track with Circadian Rhythm Habits.

Badge

Heal Badge

Bring it into your own club.

Badge

Strategy Badge

Bring it into your own club.

Course

Living Ayurveda Course

Bring it into your own club.

Bonus

CLUB THRIVE ACCESS

Included in your WPA tuition, worth $5,500

Learn how to coachUse the Club Thrive classrooms in your own clubTake your health to the next level

4 SACRED BODY RESETS A YEAR

Winter · Spring · Summer · Autumn

Four times a year, we reset our metabolism, dump inflammation, reclaim appetite, and reset our microbiome for the next season.

January

Winter reset, new year

Begin the year together, so the plan lands in a body that can carry it.

April

Spring detox

Clear the noise so your body can become the asset again.

June

Propel Your Purpose, summer solstice

Purpose that comes from your soul.

October

Autumn detox

Lower inflammation, reclaim appetite, choose the few.

Practice with us… then lead your Members.

Take the reset yourself, then guide your members through it. One WPA member lost 40 pounds.

CLUB THRIVE LIVE SESSIONS

Week 1
Future Youmentors
Primal Youwith Cate
Week 2
Women’s Wellness
Primal Youmentors
Week 3
Future Youmentors
Future Youwith Cate
Club Thrive Lab90 minutes
Week 4
Primal Youmentors

A sample month. Accountability partners meet every Monday. Times are set when each month’s calendar publishes.

Coaching gyms, Club Thrive Labs, Sacred Body Resets, and events are extra support, not more standing sessions. Some months carry two Club Thrive Labs.

BADGES + CERTIFICATIONS

Badges are earned through months of documented practice, not one lesson. You earn them inside Club Thrive, which is included with Wellness Pro Academy.

Body ThrivePrimal HabitsDetoxStrategy PurposeSpaceHealLeadership
Want to coach? See the certification path

Primal You Certification

  • Body Thrive 10-week badge
  • Primal classroom
  • Two Primal You sessions a month, live or recorded
  • Coaching Skills, once a month
  • How to Coach basics
  • Every Sacred Body Reset

Future You Certification

  • Space, Purpose, and Strategy badges
  • Two Future You sessions a month, live or recorded
  • Coaching Skills, once a month
  • How to Coach basics
  • Every Sacred Body Reset

Certifications take a year and add no new calendar.

Bonus

CLUB HERO 3× A YEAR

Strategic Planning Workshops

Here are the planned dates for the Strategic Planning Workshops:

January 14 & 15, 2027
May 6 & 7, 2027
September 9 & 10, 2027

Your Hero Bonus. Other Club Hero sessions are for Club Hero members.