About this episode:
In this timely episode of The Wellness Pro Show, Cate Stillman sits down with leaders from the California College of Ayurveda (CCA) to explore what it really takes to build a successful, sustainable Ayurveda business in today’s wellness economy.
Together, they unpack the gap between clinical training and real-world practice, why so many skilled practitioners struggle financially, and how Ayurvedic professionals can shift from one-on-one consults into scalable, ethical business models—without compromising the depth or integrity of the tradition.
This conversation is essential listening for Ayurveda students, graduates, and wellness professionals who want to serve more people, earn consistently, and build careers that last.
Key Takeaways:
🌿 The Reality of Ayurveda Practice Today
Why clinical skill alone isn’t enough—and what modern practitioners must understand about marketing, positioning, and sustainability.
📈 From Practitioner to Professional
How Ayurvedic practitioners can move beyond hourly consults and design offers that support both transformation and income stability.
🧠 Education vs. Implementation Gap
Where most Ayurveda programs stop—and how CCA is helping graduates bridge the gap between learning Ayurveda and living from it.
🤝 Community-Based Models
Why group programs, memberships, and clubs are becoming the future of Ayurveda practice—and how they align with traditional wisdom.
🔥 Integrity Without Burnout
How to grow an Ayurveda business that honors lineage, avoids hustle culture, and supports long-term practitioner wellbeing.
🔑 Career Longevity for Ayurveda Pros
What it takes to stay in practice for decades—not years—while adapting Ayurveda to modern client needs.
Who this episode is for:
• Ayurveda students & graduates
• Wellness practitioners feeling stuck or under-earning
• Coaches and healers wanting scalable offers
• Anyone curious about the future of Ayurveda as a profession
Resources & Links:
🌿 California College of Ayurveda (CCA) – https://www.ayurvedacollege.com/
🌿 Wellness Pro Academy – https://wellnesspro.academy/homepage/
🌿 Club Thrive – https://clubthrive.global/
🌿 Yogahealer – https://yogahealer.com/
About the Host – Cate Stillman:
Cate Stillman is an Ayurvedic practitioner, author, and founder of Yogahealer and Club Thrive. For over 20 years, she has helped wellness professionals build regenerative lives and businesses rooted in body intelligence, habit change, and aligned leadership.
