Optimize Your Sales Process Before Running Ads | Wellness Studio Growth with Lauren Schoenfeld
About this Episode:
In this strategy-packed episode, Cate Stillman speaks with Lauren Schoenfeld, founder of Active Core Consulting, about how fitness and wellness studio owners can transition from operator to CEO—and finally build scalable, profitable, and sustainable businesses.
With over a decade in finance, hospitality, and fitness, Lauren helps gym and studio owners systematize their operations, scale with confidence, and step out of burnout. Together, Cate and Lauren break down the missing business foundations that keep passionate wellness pros stuck—plus the mindset and financial strategies that unlock true freedom.
Key Takeaways:
- From Operator to CEO:
Why most wellness entrepreneurs get stuck doing everything—and how to build systems that let your business run without you. - Profit with Purpose:
Understand your numbers, pay yourself first, and design a business model that supports both your mission and your lifestyle. - The Mindset Shift:
How subconscious beliefs and money stories quietly sabotage your revenue—and how to rewire them for abundance. - Build Monthly Recurring Revenue (MRR):
Lauren explains why recurring memberships and high-ticket offers are the key to sustainable growth. - High-Ticket Offers that Work:
Learn the difference between a gym membership and a transformation offer—and how to package your expertise for maximum value. - Sustainable Scaling:
Hiring, retention, and delegation strategies to keep your studio thriving as you expand from 1 to 5+ locations.
Resources:
Website → https://www.activecoreconsulting.com/
Instagram → https://www.instagram.com/activecoreconsulting/Instagram
Nov CORE workshop → https://calendly.com/lauren-acc/novff
Finance & Flow Sales Page / Application → https://www.activecoreconsulting.com/flow LinkedIn → https://www.linkedin.com/in/laurenschoenfeld1/
Wellness Pro Academy → https://wellnesspro.academy
Yogahealer → https://www.yogahealer.com
Books :
Uninflamed by Cate Stillman → https://amzn.to/3UUBgJ2
Primal Habits → https://amzn.to/3OvfPOx
Body Thrive → https://amzn.to/3udNFR0
Master of You → https://amzn.to/3OlfoGn
About Cate Stillman:
Cate Stillman is an Ayurvedic practitioner, author, and founder of Yogahealer and Club Thrive. For over 20 years, she’s guided wellness professionals and conscious leaders to align their lives and businesses with deeper purpose, freedom, and regenerative growth.
About Guest: Finance Expert and Growth Strategist with 10+ years’ experience within the fitness, hospitality and real estate industries, with a proven track record of successfully launching and scaling new business initiatives. An effective communicator and financial storyteller with a holistic, cross-functional approach to change management as a key driver of sustainable growth. Believer that transparency, inspiration and shared purpose are essential to the success of a team and a business
