Why the Club Model Works for Wellness Pros

In this episode of Thrive with Cate, Cate Stillman unpacks the transformative power of the club model for wellness professionals. With over two decades of experience in the wellness industry, Cate shares how the club model bridges the gap between healing skills and business acumen, offering a high-impact, scalable approach to help clients achieve life-changing results. Whether you’re a wellness pro ready to scale or curious about building a results-driven community, this episode is packed with actionable insights.

What You’ll Get Out of Tuning In

1. Understand the Core of the Club Model – Learn why this structure transforms the wellness business landscape, focusing on guided transformation and client retention. (00:01:27)
2. Break Free from the Hourly Model – Discover how the club model replaces the traditional hourly business with scalable, impactful systems. (00:04:18)
3. Build a Culture of Transformation – Explore how clubs cultivate habits, community, and accountability to accelerate client results. (00:06:45)
4. Learn to Scale Sustainably – Get a clear strategy on enrolling members, setting up start dates, and leveraging overlapping cohorts. (00:22:57)
5. Shift Your Mindset to Thrive – Hear why improving your business skills amplifies your healing impact and financial success. (00:11:04)

Highlights

1. Guided Transformation through Clubs: Cate explains the economic and emotional value of structured clubs, showing how they lead to better client outcomes while boosting professional satisfaction. (00:01:51)
2. The Power of Member Commitment: Learn why high-commitment structures drive better results, with examples of creating healing environments like Club Heal. (00:05:04)
3. Overlapping Member Waves: Cate outlines the benefits of staggered start dates, allowing for seamless integration of new and experienced members. (00:22:57)
4. Empowering Members as Leaders: Explore how creating opportunities for mentorship within clubs strengthens both community and individual growth. (00:23:58)

Notable Quotes

1. “The club model transforms not just your clients’ habits, but their entire lives—empowering them to thrive every single day.” (Cate Stillman, 00:00:04)
2. “Healing happens faster in groups. When you create a culture of transformation, your clients connect, commit, and see results they couldn’t achieve alone.” (Cate Stillman, 00:10:24)
3. “Wellness pros thrive when they get out of the middle and focus on building structures that allow clients to connect and grow.” (Cate Stillman, 00:22:06)
4. “Raising your business skills to match your healing skills creates a ripple effect—more impact, more income, and more time for your own wellness lifestyle.” (Cate Stillman, 00:11:04)

Links

Cate Stillman

• Explore Wellness Pro Academy

• Discover wellness in 2025 through Thrive with Cate

• Founder of Yogahealer, ClubThrive.Global, and Wellness Pro Academy

• Author of PRIMAL HABITS, Uninflamed,  Body Thrive, Master of YOU, and more!

The club model offers a revolutionary path for wellness pros to scale their impact while gaining financial and personal freedom. Cate’s expertise and actionable insights provide a clear roadmap to building a thriving community that prioritizes transformation and results.

Ready to take the next step? Visit Wellness Pro Academy for free training and start designing a club that works for you. Don’t forget to subscribe, review, and share this episode to inspire others to revolutionize their wellness business!